Mother’s Day is a beautiful time to celebrate the impact our mothers have had in raising us to be the people we are. Mothers teach us so much about life, love, caring, kindness, and responsibility; they deserve a special day of the year to be recognized for all they do. However, they are also used as a manipulative advertising technique.
I received a promotional email from eHarmony yesterday stating- “Give Mom the Greatest Gift of All- Find someone who's perfect for you!” It went on to read, “Your mother wants what's best for you. And we do too. That's why we're inviting you to get to know matches uniquely right for you at a Mother's Day discount.”
“Happy Mother’s Day, Mom! I was going to get you a thoughtful present that expressed my appreciation for all you’ve done for me, but instead I thought you’d be happier if I got myself an online dating profile. Don’t worry, eHarmony is saving the day! I’ll be married soon & you won’t have to worry about me anymore!!!” I emailed them to say I think their advertising is in poor taste. My mother, to my knowledge, has skipped the stage of being a Mrs. Bennett, and fortunately doesn’t dump a load of familial guilt on me for being single. eHarmony, on the other hand, would like me to believe that my relationship status is somehow tied to how I’m valued in my family, especially by my mother.
Perhaps they have a point though, especially when greater society is concerned. This ad arrived several weeks after a friend told me that her father tried to fix her up with a gentleman specifically so he could carry on the family business, but all in the name of her future happiness of course. Furthermore, another friend told me of a grad school classmate who was complaining that single women in the workplace are taking jobs that men need to provide for their families. I was under the impression that society had evolved past the stage of viewing the single as a drain on the economy. Apparently, we are dually the embarrassments of our families in addition to single-handedly (ha) ruining the economy.
So single women are supposed to sit around their parents’ houses and crochet lace doilies? Should my father still be financially responsible for his twenty-something daughter simply because I’m not married? Good thing some single woman didn’t take his job in the workplace so he can still provide for his family! I guess I thought that being a financially independent, tax-paying, law-abiding citizen was a positive thing. Nope, it’s not good enough. In the eyes of eHarmony, I’m still stressing out my mother. For shame!
Alright then society, you win. Now where is Mr. Collins when you need him?
Na, just kidding. I’ll at least wait around for Wickham ;)